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Sout El Hob Music, established by Mr.Atef Montasser in 1972, is one of the premiere music labels in the Middle East, and was home to artists from virtually every genre.

The company believed in discovering artists to stardom rather than acquiring them. Sout El Hob has boasted such multi-platinum superstars as Ahmed Adawya, Medhat Saleh, Mohamad FouadWarda and many others.

The catalogue of Sout El Hob was acquired by Mazzika Group in 2000.